Healthy Skin Favorites

What Order Should You Apply Skincare Products?

At Kiehl’s, we believe visibly healthy skin starts with a strong skin barrier. Our skincare is scientifically formulated to restore and strengthen the skin barrier for healthier, younger-looking skin. One way to achieve healthy-looking skin is to use products formulated for your skin type in the correct order. The order of the steps in your skincare routine can determine the effectiveness of the products used — and the overall routine itself. We have taken the guesswork out to provide you with the correct order to apply your skincare products!

Step #1


Clean skin leads to healthier-looking skin! At Kiehl’s, we believe the first step in a healthy skin routine is to cleanse the skin by gently removing dirt, debris, and residue with a mild cleanser. Washing your face twice daily helps maintain the skin’s natural oil base and helps keep skin’s surface free from impurities.


Step #2


After washing your face, refresh your skin with an effective toner. Toners are highly concentrated formulas that help balance the oils in your skin and remove excess impurities that remain after cleansing. It is important to look for one that compliments your skin type. For oily skin, try a pore minimizing toner that helps reduce shine and the appearance of enlarged pores. For normal skin, try a gentle, alcohol-free facial toner that is formulated not to over-dry or strip skin of natural oils.


Step #3


Treat your skin and correct your skin concerns by boosting your routine with a facial serum. Facial serums are designed to help improve a myriad of skin concerns by delivering highly concentrated formulations of active ingredients. Apply to cleansed, toned skin morning and night daily. Remember to apply your facial serum before your facial oil and moisturizer.

Facial Serum

Step #4


Facial oils can help boost the effectiveness of your skincare routine by further replenishing skin and providing additional benefits to the skin barrier. Facial oils tend to help maintain skin’s natural oil levels and can work in tandem with other products in your routine to further hydrate, calm or re-balance your skin!

Facial Oil


During the day, revitalize your skin by applying a daily lightweight facial oil (link to daily reviving concentrate) after your serum treatment and before your moisturizer and sunscreen.


At night, apply a nighttime facial oil (link to midnight recovery) after a facial serum and before a moisturizer or overnight mask. Learn more about the benefits of using a nighttime facial oil.

Step #5


Applying an eye cream or treatment formulated specifically for eyes is a critical step in any skincare routine.

The skin around the eyes is often the first to reflect signs of aging because it is ten times thinner than the skin protecting the rest of the face. Eye creams can help target concerns like wrinkles, crow’s feet, puffiness, and dark circles. Since the skin around the eye can be sensitive, it is important to use products specially formulated for this area.

Because our skin has different needs during the day than it does at night, it’s important to use products that complement the skin’s natural healing processes. During the day when skin needs protection from pollutants and outside aggressors, use an eye cream formulated with Vitamin C to help boost radiance for brighter-looking eyes, or hydrating ingredients like Avocado Oil. At night, when the skin is most optimally repairing itself, use a restorative eye cream infused with Lavender Essential Oil and Evening Primrose Oil.

Eye Cream

Step #6


Moisturizing daily is an essential step in every healthy skin routine — regardless of skin type.

Without sufficient hydration, skin can be susceptible to a weakened skin barrier, resulting in dry areas and ultimately speeding the skin aging process. Massage a dime-sized amount of moisturizer onto your face twice daily, after cleansing and toning.

Whether you are looking for a daily facial cream that provides lasting all day hydration or a hydrating anti-aging facial cream to help visibly reduce wrinkles, we have a moisturizer for you.

Facial Moisturizers

Step #7


At Kiehl’s, we hold firm in the belief that the daily use of a broad-spectrum sunscreen is a vital aspect of any daily skincare regimen. Protect your skin’s barrier from harsh UV rays during the day by applying sunscreen daily. Apply in the morning as the last step of your daily skincare routine.


Extra Step


Whether you are looking to firm skin overnight or want to energize and brighten dull-appearing skin, we have a masking solution for you! To get the most out of your skincare routine, always apply the mask of your choice after you cleanse your skin. How often and when to use facial masks depends on the type of mask:



Day or night, apply a rinse-off mask after cleansing and before the rest of your healthy skin routine. Leave on for 5-10 minutes then rinse off with warm water, massaging skin in a gentle, circular motion. Pat dry with a soft towel. For maximum results, apply a nature-powered facial mask to clean skin three times a week.


Day or night, replenish your skin with a hydrating sheet mask for softer, dewy skin. Apply our Coconut gel sheet mask – formulated with Amazonian Oils, to clean skin and leave on for 10 minutes. After removal, massage any remaining formula into skin until fully absorbed. For best results, use as needed up to four times per week.


Before going to bed, massage an overnight mask to cleansed, toned skin. Apply all over face, on top of a serum, using upward and outward circular motions. Leave on overnight and rinse off in the morning. We recommend using overnight masks up to five times a week.

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